Threads - 7 hour registration surpassed 10 million, initiating the 'cage duel' between Zuckerberg and Musk.
Threads emerges as a formidable competitor to Twitter, intensifying the Zuckerberg vs. Musk duel in the social media landscape. Discover the key factors and user migration in this exciting rivalry.
- Threads is a fresh application developed by the Instagram team, designed to facilitate text updates and engage in public discussions.
- To access the app, users can log in with their Instagram accounts. Posts within Threads can consist of up to 500 characters, allowing the inclusion of links, photos, and videos up to 5 minutes in duration.
- Their team is actively working on making Threads compatible with open and interoperable social networks, as we strongly believe in their potential to shape the future of the internet.
The two influential personalities in the American science and technology sector are embarking on a fierce competition in the business realm.
On July 5, local time, Meta made a grand entrance into the market with the launch of its new application called Threads, directly challenging Twitter's dominance. Mark Zuckerberg, the CEO of Meta, is actively providing real-time updates on the platform's user registrations. The latest data reveals that within a mere 7 hours of its launch, the number of registered users for Threads has surpassed an impressive milestone of 10 million. Notably, the app had already garnered 2 million and 5 million registrations within 2 hours and 4 hours of its launch, respectively.
A "Twit" of Threads
Threads, referred to as "Twit", shares striking similarities with Twitter in terms of its functionality. Users have the ability to post text (up to 500 characters), images, and videos on the Threads platform. Additionally, Threads has already integrated with over 1000 accounts, and it is available for download on the Apple App Store and Google Play Store in three countries.
Previously, Meta-owned social applications Facebook and Instagram held distinct positions and catered to different user groups. The introduction of Threads, a competing product with similarities, carries substantial implications for the competition, including Twitter.
The remarkable surge in Threads' user base can be attributed to the vast number of Instagram users. Threads is intricately linked to the popular photo-sharing platform, allowing users to seamlessly log in using their Instagram accounts. With over 2 billion monthly active users, Instagram presents substantial growth opportunities for Threads.
The name 'Threads' also aligns with its interface features. When users receive responses to their posted content, corresponding 'threads' appear, emphasizing the continuous interactive connection it fosters.
A creator posed a question to Zuckerberg regarding the distinction between Threads and the Broadcast channel on Instagram. In response, Zuckerberg stated that Instagram's Broadcast feature would be utilized for product updates, while Threads would serve as a platform for discussions and sharing thoughts.
When asked about the potential of Threads surpassing Twitter, Zuckerberg commented, "It will require some time, but I believe there should be a public communication application with over 1 billion users. While Twitter has the potential to achieve that, we have yet to accomplish it ourselves. Hopefully, we will in the future."
Some analysts believe that Meta only needs to attract a quarter of Instagram users to Threads in order to rival the scale of Twitter.
In the face of the formidable Threads, Elon Musk, an avid "Internet addict" who frequents the online world daily, has not yet made any comments on this development.
The 'cage duel' commences.
Threads' launch coincides with a time when Twitter users are migrating elsewhere.
Previously, Musk announced restrictions on users' browsing activities on Twitter, citing the need to curb excessive data scraping and system manipulation. Verified accounts are now limited to 6,000 tweets per day, while unverified accounts face a daily limit of 600 tweets. New unverified accounts are further restricted to 300 tweets per day. Subsequently, the limit on browsable tweets was increased, allowing the aforementioned account types to browse 10,000, 1,000, and 500 tweets respectively.
Although Musk justified this decision as a means to offer Twitter addicts an opportunity to explore the world beyond the platform, claiming it to be a positive contribution, it resulted in substantial dissatisfaction among users.
The trend of "Escaping from Twitter" has gained significant traction, attracting a considerable number of users to alternative platforms such as Weibo, Mastodon, and Bluesky—established by former Twitter CEO Jack Dorsey. The introduction of Threads has further presented these users with an alternative choice.
Earlier, Musk and Zuckerberg had already initiated a "celestial encounter." On June 22, Musk announced his preparation for a "cage match" with Zuckerberg in Las Vegas through a tweet. Although Musk's mother intervened to call off the competition, the competitive spirit between the two individuals appears to persist unabated.
Subsequently, Dana White, the president of the UFC Ultimate Fighting Championship, disclosed, "I had conversations with Elon and Mark last night (Wednesday), and both of them are approaching this situation with utmost seriousness." Nonetheless, it remains uncertain if any athletic commission would authorize such a match.
"We're still in the initial phases of the opening round," Zuckerberg replied to a Threads user's prediction that "Twitter is destined to fail."
Though the physical confrontation is yet to occur, the "cage duel" between Zuckerberg and Musk in the realm of social media has already begun.
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